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On July 14, according to media reports, Alibaba and Tencent are considering opening up the ecosystem to each other, and both sides are making plans to relax restrictions. Alibaba's initial moves may include the introduction of Tencent's wechat payment to Taobao and tmall; Tencent may allow Alibaba's e-commerce information to be shared on wechat, or allow wechat users to use some of Alibaba's services through small programs.
If this news finally falls to the ground, it will undoubtedly be the "century" handshake between the two giants, and it will also have a profound impact on the industry.
On November 22, 2013, Taobao officially closed the channel from wechat to Taobao page. After clicking the relevant link on wechat, the page will automatically jump to the download and installation page. Not long ago, wechat blocked the links to Alibaba. Since then, in their respective ecological closed-loop, the two sides have grown a variety of seed businesses that are opposite to each other.
In an interview with the 21st century business report, people from Alibaba and Tencent said they would not reply.
In fact, this move should be in line with the implementation of the national anti-monopoly policy, and it is also a significant change in the Internet that users can perceive. It is reported that the two companies are working out plans to relax these restrictions. Breaking the opposition can make the life of Internet users more convenient and help the industry compete more fully.
Reconciliation under anti-monopoly
Just a week ago, on July 7, banyuetan magazine published a commentator's article "domineering: what does the super platform kill?" in which it pointed out that individual super platform enterprises conduct "compliance review" on user behavior according to the so-called "external link content management norms" formulated by themselves, which ostensibly belongs to the self governance of the platform, In fact, it selectively manages the rules of social products, favors its own products and blocks other platform products.
Almost at the same time, on July 8, the regulatory authorities issued tickets for 22 cases of illegal concentration of operators in the Internet industry. Among them, there are 6 cases involving Alibaba and 5 cases involving Tencent, all of which violate Article 21 of the anti monopoly law of the people's Republic of China, constitute illegal implementation of concentration of business operators, and are assessed as not having the effect of excluding and restricting competition. Meanwhile, according to Article 48 and 49 of the anti monopoly law of the people's Republic of China, the State Administration of market supervision has made a decision on administrative punishment and imposed a fine of 500000 yuan on the enterprises involved.
According to the 21st century economic report, Alibaba was fined 3 million yuan and Tencent 2.5 million yuan. Although the fine amount of 500000 yuan in one case has almost no impact on the scale of the enterprise, it is actually the top fine imposed by the law enforcement agency on the illegal behavior of each declaration agent.
In addition, due to Alibaba's violation of the prohibitive provisions on abusing its dominant market position and the punishment decision made by the regulatory authorities on Alibaba's "one of two" behavior, it is not difficult to see that the future anti-monopoly supervision will form a normalized trend.
At present, under the pressure of anti-monopoly, it is an inevitable option for Alibaba and Tencent to get through each other. It is believed that users will soon be free to share the shopping links of Taobao tmall on wechat, and they can also use wechat payment on Taobao. This is undoubtedly good for consumers, and the right to choose is more fully respected.
Who benefits more?
Since 2013, Tencent and Alibaba, the two Internet empires, have begun to build their own walls. Alibaba can't use wechat payment, while wechat forbids sharing various links of Alibaba, forming the so-called "traffic closed loop" respectively. Behind the barrier, there are more and more camps in close combat, such as the US group and hungry, Youku and Tencent videos, nails and WeChat, Alipay and WeChat, Taobao and many spells...
Under the giants, entrepreneurs are more likely to gasp in the cracks, and the opening of ecology will bring new flow opportunities to the industry.
Previously, Taobao special edition had confirmed that it would launch wechat app, which was considered as a pioneering move to support wechat payment in specific scenarios. In this regard, Alibaba said that it has initiated the application process to the relevant departments of Tencent and has not yet passed the review.
Later, when talking about whether Tencent will have more cooperation space with other economic ecologies in China, the official replied that Tencent's overall principle is open, "we have an open platform and encourage cooperation with all other platforms. As a platform operator, we need to consider user experience and protect user privacy. "
This time, the mutual communication is a deeper interaction, but it has both advantages and disadvantages for both sides. Alibaba can reap the long coveted social traffic of Tencent. Wechat platform is undoubtedly a huge potential transformation way for e-commerce formats that naturally rely on traffic.
However, in terms of mobile payment, WeChat payment may take away Alipay's share. This is a dilemma for Alibaba.
People close to both sides told the 21st century business report that Alibaba may open wechat payment in some non revenue generating apps, such as Taobao express or Taobao special price. Over the past few years, Alibaba has developed a mature business model and revenue, and most of the revenue comes from advertising. If we get through the ecology, it will undoubtedly cut its own territory“ Brands or businesses will build more private domain traffic and increase the diversion of external traffic, which is undoubtedly a challenge to Alibaba's advertising business. "
Pinduoduo's loss
No matter where the final opening can go, it is a good thing for the open Internet world to open the barriers. Only an open market can really promote the progress and sharing of data production factors. However, the "voluntary reconciliation" between the two sides will also be accompanied by the pursuit of maximizing each other's interests, thus affecting other enterprises in the two giant ecosystems.
The first to be affected is pinduoduo. Affected by the news, pinduoduo's share price fell sharply to 5.9% after opening. The worry of the capital market is that the comprehensive connection between Alibaba and Tencent will flatten the traffic advantage of pinduoduo in the field of social e-commerce.
After all, in the past few years, it is pinduoduo's advantage to easily link and jump in the wechat scene, and even complete the purchase in the whole wechat environment. In September 2015, pinduoduo was officially launched. Less than a year later, in July 2016, Tencent, Gaorong, and xintianyu invested $110 million in round B and put together Duoduo.
Pinduoduo integrates the concept of game and sharing into the e-commerce operation. Users invite wechat friends. After the success of pinduoduo, they can buy all products at a lower price. At the same time, they can understand consumers through pinduoduo and accurately recommend products through machine algorithm.
At present, it is not known how strongly pinduoduo users rely on wechat path. It can be predicted that more platforms will join in the future to realize exclusive traffic from social recommendation, grass planting to purchase on wechat. Wechat will no longer become pinduoduo's welfare, but will benefit all platforms. This means that pinduoduo needs to find new core competitiveness.
As for other giant enterprises, they will also enter a huge change. Byte beat, Jingdong, meituan, Didi, Suning, etc. will face new survival competition under a new round of traffic dividends leveled by antitrust. The wheel of history is rolling forward. Only openness is the underlying spirit of the Internet. After all, no one can change the direction of the tide.
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